The existing demand planning practices within the pharmaceutical and retail industries are climate-blind. Environmental factors like pollen levels, air quality, and weather vary greatly over multiple regions and seasons. And even though relying mostly on historical sales trends and consumer data can generate baseline demands, the lack of insight into seasonal variabilities and fluctuations caused by the environment results in significant missed potential sales and opportunity costs.
In this whitepaper, we demonstrate how long-term climate data, especially pollen data has proven to be a massively effective solution for pharmaceuticals and retailers to align real-time market demand with inventory levels.
We also introduce ClimaChain – Ambee’s demand planning solution, which creates a rolling climate-integrated demand forecast for your allergy relief brand.
