Air pollution has always been a pressing global issue, posing as one of the most significant risks to premature deaths worldwide. The Middle East and North African region, in particular, has experienced severe impacts of air pollution on both health and the economy.
Recognizing this, Bayer Egypt conducted observations revealing severely poor air quality in major Egyptian cities like Cairo, Giza, and Alexandria. The outcome showed that Cairo exceeds WHO recommendations by twelvefold, leading to nearly 2 million Egyptians requiring medical treatment for respiratory issues annually.
To raise awareness among Egyptians about the escalating pollution levels while simultaneously promoting their over-the-counter allergy relief medication, Claritine, Bayer partnered with Ambee.
Bayer required precise hyperlocal air quality data, offering insights into various pollutants and the air quality index. Ambee’s air quality data was the perfect fit for Bayer’s needs.
The results of this collaboration were remarkable, which included:
Learn about the details of Ambee’s partnership with Bayer and understand how Ambee’s data ensured that Bayer’s ads reached the relevant people at the right time.
