As we already know, weather is one of the biggest influencers of consumers’ buying behavior. With the advent of modern technology, it has become significantly easier to tap into this using weather data.
Weather data helps companies make their ads personalized based on the current weather conditions of the consumers. Weather-based advertisements control the time and location of the ads displayed and utilize the power of weather forecasting to display them when the impact is the highest.
Understand more about weather ads and how it functions: Here’s a simple guide.
In modern times, people are tired of looking at the same boring ads, messaging, and content. To stand out, businesses need to make their ads more engaging, attractive, and, most importantly, personalized. This can easily be achieved by integrating weather API and data into their systems.
Now the question arises–how do you run a weather ad?
The answer is simpler than you can imagine–Zapier.
Zapier is a platform that allows users to integrate any web applications they have to automate tedious workflows and makes it simpler without any coding. Ambee’s datasets–weather, pollen, and air quality–are available in Zapier for users to automate their workflows, and in our case, today, we run an automated weather ad using Ambee.
With Zapier, it becomes easier to run these ads as compared to coding the triggers from scratch. This blog will provide you with a step-by-step guide on running automated weather ads using Ambee’s weather data on Zapier.
The initial step to running a weather ad is setting up a ‘zap.’ A zap is essentially an automated workflow that connects your apps and services together. Each zap consists of a trigger and one or more actions. When you turn your zap on, it will run the action steps every time the trigger event occurs.
Before creating a zap/campaign, you must go to ‘my apps’ and add your connection. In this case, we will search for Google ads and Ambee to connect. After making a connection, you need to test it.
To access Ambee, you initially need to be subscribed to Ambee’s APIs and generate an API key. Once you have the API key, your weather ads are just a few clicks away.
After creating and testing the connection, you can move towards the ‘+Create Zap’ option at the left-hand side bar.
The first step while creating a zap is to set up the trigger. All you need to do is choose the frequency of the trigger. For this case, we will select every hour.
The first action you need to select is choosing the app and the event for your ads to trigger to. Here, we will add app as Ambee and event as current weather.
a. When the app and the event are selected, you need to add an account. Here, again we are adding Ambee.
b. Now, you need to set up more detailed actions. For example, you need to add the location where your ads will trigger, the units for weather parameters, and more.
Take a look at our screenshot below. We have added location in latitudes and longitudes, however, you can also add zip codes or city names. The units we have selected is metric.
The last action you can see is to define what ‘success’ means for your triggers. Here, we have said ‘no’ to success if no data is found according to our set triggers.
c. Next, you must test your action to ensure your campaign runs smoothly. When we tested our action, this is what the sample outcome looked like:
After you’ve tested your action, you need to set up your conditions or rules. In our case, we have selected our ads to trigger when the temperature of the location selected is greater than 60°F. You can add more than one filter to trigger your ads.
The final step is to set up your campaign status in Google Ads. Here, you need to add your details and set up your campaign. You can now finally enable your status to run your campaign.
Additionally, you can also set up a separate set of rules to pause your campaigns when required. For our ads, we have added a rule to pause ads when the temperature is less than 60°F.
6. Setting up campaign status (again):
This is an additional step you need to take to pause your ads. Similar to step 4, you need to add your details, and considering the 5th step, your status will automatically be paused.
Successful integration with Zapier: Ambee’s data is already integrated and available to use with Zapier. With a few simple steps, you can run the automated weather ads, which is much simpler than coding something by yourself.
Higher accuracy rate: Ambee’s data has proven demonstrably to be more accurate. The datasets are used by companies globally, including Fortune 500 companies and even start-ups.
Optimized cost and time: Using Zapier and Ambee together can help you save cost and time on the manual triggering of weather-based ads. Especially if you are subscribed to Ambee’s free trial, it can allow you to use Ambee’s datasets for free for a whole month. Also, pausing ads when your criteria don’t match can help you save costs.
Narrow targeting: Running a weather ad with Zapier and Ambee can help narrow your target audience based on temperature, location, time, etc. It is extremely beneficial to optimize your ads to provide maximum impact on your target audience.
I see you’ve made it here. Here’s a little bonus for you.
Running an automated weather ad is simple using Zapier. You can easily do it using the steps below. However, to save your time, we created some templates to run weather ads. Using these templates, you can run automated weather ads without creating the entire campaign yourself, saving time and money. Check it out.
Additionally, Ambee can also help you integrate weather data into DV360 or any programmatic advertising platform to help boost your campaign effectiveness and efficiency. To learn more: Get in touch.