Data-Driven Healthcare: How Environmental Intelligence Is Reshaping Pharma-Physician Engagement

December 5, 2023
2 min read
Data-Driven Healthcare: How Environmental Intelligence Is Reshaping Pharma-Physician Engagement Data-Driven Healthcare: How Environmental Intelligence Is Reshaping Pharma-Physician Engagement
Content Lead

The healthcare and pharmaceutical industry has been shifting towards a digital, data-driven, and patient-centric model. 

Over the past decade, machine learning (ML) has made big strides in healthcare. It's set the stage for various innovations, aiming to enhance patient care, ease the burden on healthcare workers, simplify procedures, and give individuals more control. This progress has emphasized that, from model development to deployment, one element plays a central role—data.

The American Medical Association expects a shortfall of physicians between 46,900 and 121,900 by 2032. Data has the potential to help provide more efficient health care in the face of this shortfall.

This data could be anything—the patient’s genetic composition, socioeconomic status, emotional health, lifestyle, medical history, and living environment. 

You must have guessed it, we’ll be talking about the living environment. But before that, let's see how the patient's ambient environment affects health.

Impact of Ambient Environment on Public Health

We’ll just dump some serious stats on you to highlight this:

  • 40% of people with moderate to severe asthma are more likely to have acute asthma episodes on high-pollution days


And by the end of the century, pollen production will increase by 200%

With increased air pollution, altered pollen patterns, and growing natural disasters due to climate change, health concerns will certainly intensify over the coming years. The intricate interplay of these factors can have far-reaching consequences on various aspects of human well-being.

1. Respiratory Health: Elevated levels of air pollutants can exacerbate respiratory conditions like asthma and COPD. Prolonged exposure may increase the severity of existing conditions. Changes in pollen patterns can also contribute to allergic reactions, worsening symptoms for individuals with conditions like hay fever or allergic asthma.

2.Cardiovascular Health: Poor air quality is also linked to an increased risk of cardiovascular diseases. Fine particulate matter can enter the bloodstream, causing inflammation and contributing to the development of heart conditions.

3.Vulnerable Populations: Certain demographics, such as children, the elderly, and individuals with pre-existing health conditions, are more susceptible to the health impacts of both air pollution and altered pollen patterns.

4. Mental Health: Persistent exposure to poor air quality and the impacts of climate change can contribute to mental health issues, including depression, as individuals grapple with the uncertainty of environmental changes and their consequences.

The cumulative impact of these health challenges can strain healthcare systems. Increased hospital admissions due to respiratory and cardiovascular issues, coupled with the demand for mental health services in the aftermath of such episodes, can overwhelm healthcare infrastructure. Here is where environmental data combined with patient records can make a massive difference.

Environmental Data: The Gateway To Advanced Healthcare

The combination of technology and data has paved the way for revolutionary advancements in healthcare, especially to enhance patient care

With healthcare providers being acutely aware of the complexities of respiratory health, they have come to acknowledge the indispensable role of environmental data—providing a view into real-world conditions that directly impact patients' well-being.

Improving Patient Care

Environmental data empowers healthcare representatives to understand, visualize, and forecast the impact of environmental elements, such as pollution and pollen, on vulnerable patients.

Take, for instance, a region undergoing a particularly pollen-heavy season. Armed with historical and current data, healthcare specialists can present physicians with a detailed chronicle of when and how environmental triggers may intensify a patient's condition. This real-time awareness enables physicians to devise more informed treatment plans and offer ongoing support.

Similarly, a patient suffering from asthma may experience worsening symptoms during peak pollen periods. With access to hyperlocal environmental data, healthcare providers can inform the patient that their symptoms are likely linked to the high pollen count in their area. By taking steps to reduce exposure during these times or adjust medication accordingly, patients can better manage their condition.

A digital health company, juli, partnered with Ambee to incorporate air quality and pollen data into their platform. By leveraging this integration, juli's customers can better understand how these factors impact their health and make informed decisions to manage their chronic conditions. Here’s a rundown of this partnership and the outcome: Ambee’s environmental data helps juli’s customers manage chronic health conditions better.

Enhancing Physician Engagement

Incorporating hyperlocal environmental data into healthcare practices has not only elevated the quality of care but also fostered more meaningful collaborations between healthcare providers and physicians.

This newfound synergy arises from a shared understanding of the environmental factors that contribute to health conditions, with data acting as the common language. As a result, physicians can provide more precise and tailored care to their patients.

Ambee has done this before with Wellthy Therapeutics. Wellthy wanted to help healthcare partners and patients manage respiratory conditions better. Powered by Ambee’s air quality data, Wellthy provides personalized treatment plans and better diagnoses using patients’ real-time and historical environmental conditions like air quality exposures.

Read more about this collaboration in this case study: Wellthy Therapeutics uses Ambee’s air quality API to enhance personalized digital healthcare.

This data-driven approach to respiratory healthcare yields tangible outcomes. Patients receive more personalized care that considers environmental triggers. For instance, a patient with chronic obstructive pulmonary disease (COPD) living in an area with high air pollution levels can be provided with recommendations to avoid outdoor activities during peak pollution hours, potentially preventing exacerbations.

Finding The Right Data With Ambee

Leading the charge in this innovative landscape is Ambee, a prominent player in hyperlocal environmental data provision. Ambee’s assistance equips healthcare providers with the tools they need to help patients stay healthier.

Ambee's data not only helps improve patient care but also positions healthcare providers at the forefront of pharmaceutical innovation and patient-centric care. With the support of Ambee's hyperlocal environmental data, healthcare providers are well-positioned to make a positive and lasting impact on the lives of respiratory patients.

The integration of environmental data ensures a brighter and healthier future for those in need, where patient care is truly personalized, responsive, and attuned to the environment in which patients live and breathe.

Get in touch with us to learn more about how environmental data can help your healthcare organization.

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