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The Trade Desk is a leading demand-side platform that empowers advertisers and agencies to programmatically buy digital advertising across channels, including display, video, audio, and connected TV. As one of the largest independent advertising technology companies, The Trade Desk's platform helps advertisers reach billions of consumers worldwide through its data-driven approach to media buying and audience targeting
Ambee's new pollen data segments are now available on The Trade Desk's Data Marketplace, providing advertisers with direct access to analytics-grade, advertising-ready environmental data. This integration is designed to support high-precision targeting across display, video, and connected TV environments.
Ambee's partnership with The Trade Desk enables media buyers to leverage real-world environmental context within their programmatic strategies. As pollen exposure increasingly impacts consumer behavior, access to location-specific pollen data offers brands a powerful new way to align campaigns with real-time conditions that influence intent and purchasing patterns.
Our datasets are developed using proprietary environmental models grounded in data from multiple sources, including satellites, sensors, and public health systems. Each segment is structured to integrate seamlessly within The Trade Desk's Audience Builder, making it easy for advertisers to discover, select, and activate the right audiences without additional configuration.
Ambee's pollen segments are now available across all U.S. ZIP codes and include:
These segments allow advertisers to reach users based on actual environmental exposure, enabling smarter timing, stronger contextual relevance, and improved audience engagement.
Access to pollen segments through The Trade Desk supports a wide range of advertising strategies. Brands in pharmaceutical, health, wellness, and air care categories can reach audiences affected by seasonal allergies at moments of heightened relevance. Additionally, non-allergy brands—including those in retail, CPG, insurance, travel, and QSR—can use pollen exposure as a signal to adapt creative messaging, shift budgets, or refine audience segmentation.
Ambee's pollen segments are live on The Trade Desk's Data Marketplace. For additional support or partnership inquiries, contact your representative at The Trade Desk or reach out to us at contactus@getambee.com.
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