4 Ways Pharma Companies Can Innovate Better With Environmental Data

March 27, 2024
2 min read
4 Ways Pharma Companies Can Innovate Better With Environmental Data4 Ways Pharma Companies Can Innovate Better With Environmental Data

The idea in brief:

  1. Environmental Intelligence is an innovation that helps pharmaceutical companies better understand their customers and establish healthy relationships.
  2. A growing network of more than 900 planetary satellites orbiting the earth combined with earth sensor technologies monitors environmental pollution levels to provide data-rich recommendations.
  3. Precision medicine enables pharma companies to find and provide data that either confirms or changes the path of a medical choice.
  4. The benefit of target marketing with environmental intelligence is that it makes promoting, pricing, and distributing your products’ services easier and much more cost-efficient.

The impact of climate change is increasing as the earth continues to warm up. There have been 772 weather disaster occurrences in 2016, more than three times the amount in 1980. Currently, 20% of species are threatened with extinction, and it is predicted that the percentage will rise to 50% by 2100. Even if all countries maintain the Paris climate pledges, the average global temperature is expected to be 3° C higher by 2100 than in pre-industrial periods.

However, we now have a new instrument to help us better control climate change’s effects and protect the world: Environmental Intelligence.

In India, Environmental data assist farmers in increasing groundnut growth and yield by providing knowledge on preparing the field, applying fertilizer, and choosing sowing dates. This innovative use case supported a 30% increase in profits per hectare. Furthermore, environmental intelligence assists researchers gain 89 to 99 % accuracy while recognizing tropical cyclones, weather fronts, and the latter of which can bring severe precipitation. These kinds of programs can help people stay safe by improving weather forecasts.

Environmental  Intelligence Has The Potential To Revolutionize The Game

According to Microsoft, machine learning (ML) techniques are a “game-changer” for climate change and other environmental challenges.

Ambee, an environmental intelligence company, provides accurate, insightful, and actionable environmental data that can help pharmaceutical companies manage their higher levels of innovation and productivity. Decision-makers & authorities of these companies will be capable of responding to disastrous situations more swiftly with near-real-time data. Environmental intelligence can also aid in the prediction of invasive species spread, the monitoring of ocean currents, and the tracking of dead zones, alongside the measurement of pollution levels.

Over 900 Planetary satellites are currently orbiting the earth and looking down on us. Simultaneously, a growing network of earth sensor technologies monitors water movement, ecosystem sounds, as well as the chemicals that permeate the earth’s soils and the environment above it. From climatic simulators to continental-scale hydrologic models, complex physical models accompany this new wave of sensing technology.

These vast new data streams & physical models open up previously unexplored possibilities for using environmental intelligence to meet the demands of planetary on-life support. Development of innovative land management methods, climate solutions, environmental justice, water security, air, and groundwater pollution prediction, extinction prevention, and maximizing nature for public health and well-being are all possible research topics.

Personalized Therapy

Environmental Intelligence is increasingly being used throughout the healthcare spectrum, including the 5 Ps (payer, provider, policymaker/government, patients, and product producers). Intelligence about the ambient environment has grown and been accepted in various fields during the last ten years, particularly among healthcare experts. It opens up a world of potentials for producing intelligent products, creative services, and new business models.

Precision medicine finds and provides data that either confirms or changes the path of a medical choice from one supported by evidence for the patient to one based on the patient’s unique traits. It makes it easier for the doctor to provide personalized care to each patient. The application of actionable environmental insights in precision medicine opens up possibilities that were otherwise unattainable.

Precision in personalized therapy advances provides tangible benefits, including early disease identification and devising individualized treatments, which are becoming increasingly frequent in health care. Environmental data and recommendations provide precision medicine the ability to personalize care.

Targeted Sales and Marketing

Target marketing entails segmenting a market and focusing your marketing efforts solely on a single or a few critical groups made up of people whose necessities are most closely aligned with your products or services. It could be the secret to acquiring new clients, growing revenue, and ensuring your company’s success.

The benefit of target marketing presented by Ambee’s environmental intelligence is enormous. It makes promoting, pricing, and distributing your products’ services easier and much more cost-efficient by providing a focus to each of your marketing efforts. Let’s say the pharma company manufactures anti-allergic medications. Rather than advertising in a newspaper supplement sent to everyone, the company would first select its target market. To choose their intended market, companies can use environmental data to target the intended market, boost their marketing ROI, and draw in more customers.

Ambee Kleenex Case study

For example, Kimberly-Clark Corporation (KCC), one of the most prominent players in the segment, has incorporated Ambee’s pollen insights. The company uses Ambee’s pollen insights to attract patients suffering from severe allergies and develop a loyal customer base. Their product Kleenex is an anti-viral facial tissue that helps allergy sufferers to control further complications. Combined with pollen forecast and real-time data, this product help patients to stay aware of the pollen trends and avoid them altogether.

Better Inventory Management

Inventory management entails much more than simply storage and logistics of the products. To be well-organized in terms of time, money, and labor, it both generates & relies on large amounts of data.

Failure to recognize and respond to changes in sales of a particular product is the most common cause of overstocking and understocking. The capacity to foresee that as a corporation necessitates highly skilled analysts and business modeling professionals. Environmental Intelligence does just that to pharma companies that need to stay updated about the changing demand due to varying climatic conditions. Location-specific insights from environmental data can help the managers assess the type of medication that needs to be stored and adapt to the peculiarities of each product niche.  

Weather conditions, air pollution levels, pollen count in that area, and much more are monitored by environmental intelligence. It can transform managerial decisions from risky guesses (even when backed by facts) to nearly specific outcomes. While presumably, lowering the burden of the workforce above.

Better Research and Development

By 2024, the pharmaceutical sector expects to spend approximately $204 billion on research and development. Pharmaceutical corporations, for example, can utilize data for ML models to sift over academic literature or journal publications to find substances that they should explore in the drug discovery process. R&D teams can use environmental intelligence to suggest a drug target, layout a molecule, and discover patients to check the molecule by scouring scientific papers databases and patient-level data.


Environmental intelligence is gaining traction in the pharmaceutical sector. It is quickly becoming the current innovative terrain amongst significant players in the field. The pharmaceutical business solely requires digital transformation and advanced technologies to analyze vast health issues and allergies effectively. Environmental data providers such as Ambee support pharma companies to effectively manage, deliver, and stock up on drugs by analyzing their patients’ requirements.

Ambee’s weather, pollen, and air quality data can enable personalization in all stages of the pharma company pipeline. Hyper-local, accurate, real-time data paired with the patients’ medical backgrounds can become the ultimate tool for pharma companies to make their process strategies sustainable and efficient. By doing so, the companies become flexible. Still, they can also help take steps to bring the overall health of humankind in check.

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